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Pattern Breakers: The Secrets Behind the World's Most Successful Start-Ups

By (author) Mike Maples Jr, By (author) Peter Ziebelman

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'The most important start-up book of the last ten years' - Steve Blank, co-creator of the Lean Startup movement Based on extensive research and real-world examples, Pattern Breakers upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a startup or creating a new product. Pattern Breakers had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded â€” X (formerly Twitter), Twitch, and Okta, for example â€” took off, while others, some deemed â€œmost likely to succeed,â€ shut their doors despite doing everything right. Was it dumb luck that separated gold from dross? What Maples and Stanford Universityâ€™s Peter Ziebelman discovered contradicts accepted wisdom and upends todayâ€™s formulaic approach to entrepreneurship. They learned that pattern-breaking ideas radically change the traditional rules, and are driven by people with the independent-mindedness and courage to divert from the consensus. With intriguing and entertaining storytelling based on a lifetime of experience, Pattern Breakers vividly illustrates what differentiates breakthrough ideas from those that initially seem promising but that meet with mediocre results, and why others that initially seem unworthy â€” and even idiotic â€” end up radically changing how people live. 'An indispensable guide to start-up success' - Safi Bahcall, author of Loonshots 'Reveals how elite founders don't just navigate uncertainty - they harness it to redefine what's possible' - Annie Duke, author of Thinking in Bets

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