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Textbooks
small business
business & economics
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small business
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Exploring Consumer Traits Online Market
By (author)
James M Allen
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normal price: R 876.95
Price: R 788.95
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| book description |
Emerging technology and online environments have contributed to significant growth in the online knowledge market and entrepreneurs have begun to build businesses in the digital arena selling knowledge as a product. This study addressed the question of how personality traits impact the consumer's perceived value of online paid knowledge (OPK) products. The purpose of this qualitative analysis was to address how personality traits impact consumers' perceptions of value with online paid knowledge (OPK) products. Further, exploration of how these constructs form patterns that explain the perceived usefulness and perceived ease of use of OPK products, specifically online courses, of consumers in the U.S. from 2018-2021. Using a case study design, the conceptual framework for the study included the technology acceptance model (TAM) and the fivefactor model (FFM) of personality traits. The researcher analyzed responses from 22 semi-structured interviews through an inductive thematic analysis approach.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
HarperCollins Publishers
Published date |
3 Sep 2023
Language |
Format |
Paperback / softback
Pages |
168
Dimensions |
229 x 152 x 9mm (L x W x H)
Weight |
231g
ISBN |
978-0-0196-1048-3
Readership Age |
BISAC |
business & economics / small business
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The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation
Alex Michaelides
Paperback / softback
352 pages
was: R 280.95
now: R 252.95
Usually dispatched in 6-12 days
With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.
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Free Your Mind: The new world of manipulation and how to resist it
Laura Dodsworth
Paperback / softback
384 pages
was: R 300.95
now: R 270.95
Forthcoming
The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.
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The Thing at 52
Mr. Ross Montgomery
Hardback
40 pages
was: R 392.95
now: R 353.95
Usually dispatched in 3 to 4 weeks as supplier is out of stock
The Thing at 52 is a beautiful picture book about friendship, loneliness and learning how to say goodbye.
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