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Introducing Communication Theory: Analysis and Application

By (author) Richard L. West, By (author) Lynn H. Turner






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This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

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Normally shipped | Enquiries only
Publisher | McGraw-Hill Education - Europe
Published date | 1 May 2009
Language |
Format | Paperback
Pages | 608
Dimensions | 233 x 188 x 23mm (L x W x H)
Weight | 960g
ISBN | 978-0-0712-7634-4
Readership Age |
BISAC | computers / information theory


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