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Market Fixers: How to face challenges in low growth industries

By (author) Chris Outram, By (author) Coye Nokes





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| book description |

Reinventing the Consumer Packaged Goods industry The CPG industry is facing new and ongoing challenges: * Low-growth rates * Wary consumers * Shifting shopping habits * Digital age * Complex expectations How can we convert these problems into innovations and rescue the CPG industry? Chris Outram and Coye Nokes seek to answer this question as they investigate and outline strategies to deliver growth for CPG companies worldwide. The book will share the experiences of 75 CEOs and Board members, considering how they would advise the CPG industry as companies try to reignite the growth engine, focusing on lessons learned and addressing key issues including: * What works? * How do you do it? * What are the pitfalls and success factors of each strategy? * Plus practical tips on how to get there.

| product details |



Normally shipped | Enquiries only
Publisher | HarperCollins Publishers
Published date | 9 Jan 2020
Language |
Format | Hardback
Pages | 224
Dimensions | 222 x 141 x 0mm (L x W x H)
Weight | 270g
ISBN | 978-0-0083-3155-9
Readership Age |
BISAC | business & economics / commerce

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