Bookshelf
| can't find it |

| browse books |
computers
 

| book details |

The 11 Immutable Laws of Internet Branding

By (author) Al Ries, By (author) Laura Ries






| book description |

The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding , such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net. Like the 22 Immutable Laws of Marketing and the 22 Immutable Laws of Branding , this title contains practical advice and marketing savvy. The authors use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works. Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet.

| product details |



Normally shipped | Enquiries only
Publisher | HarperCollins Publishers
Published date | 8 May 2001
Language |
Format | Paperback
Pages | 192
Dimensions | 197 x 130 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-0-0065-3247-7
Readership Age |
BISAC | computers / internet / general


| other options |


| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

Everest: The Remarkable Story of Edmund Hillary and Tenzing Norgay

Alexandra Stewart
Hardback
64 pages
was: R 300.95
now: R 255.95
Available from overseas. Usually dispatched in 14 days


Invisible Cities

Italo Calvino
Paperback / softback
160 pages
was: R 195.95
now: R 167.95
Available from overseas. Usually dispatched in 3 to 6 weeks

In Invisible Cities Marco Polo conjures up cities of magical times for his host, the Chinese ruler Kublai Khan, but gradually it becomes clear that he is actually describing one city: Venice.

The Butterfly Room: From the international bestselling author of The Olive Tree

Lucinda Riley
Hardback
640 pages
was: R 392.95
now: R 333.95
Available from overseas. Usually dispatched in 14 days

The Butterfly Room is a gripping story of family secrets, lost loves and new beginnings from the Sunday Times bestselling author of the Seven Sisters series.