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books
| book details |
Purple Cow: Transform Your Business by Being Remarkable
By (author) Seth Godin
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| on special |
normal price: R 295.95
Price: R 265.95
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| book description |
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
| product details |
Normally shipped |
Publisher | Penguin Books Ltd
Published date | 27 Jan 2005
Language |
Format | Paperback / softback
Pages | 160
Dimensions | 197 x 128 x 10mm (L x W x H)
Weight | 119g
ISBN | 978-0-1410-1640-5
Readership Age |
BISAC | business & economics / management
| other options |
Normally shipped |
Readership Age |
Normal Price | R 355.95
Price | R 320.95
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